Services

We discover, determine and provide evidence for the best path forward on all-things-venue. We engage with local and national promoters, speak with touring artists, managers, etc. to determine market viability and how to best deliver a winning room for that market.

• Collaboration with Music Industry Professionals
• Define Local & Touring Market Strategy
• Verify Venue Size & Capacity within Market
• Due Diligence

Once market feasibility is determined, we work with the developers to determine a pre-development budget based on the surrounding area needs, etc.

• Revenue Assumptions
• Proforma & Rate of Returns
• Cost Plan & Capex Budgeting

Once the project is deemed viable, we determine and define the roadmap into the market. Because music venues are an agent of change for socioeconomic development our strategy includes engagement with local community, city and state economic teams, and venue operators currently.

• Concept Development
• Municipality Funding Strategy
• Food & Beverage Strategy
• Retail Strategy
• Financial Analysis
• Engagement Strategy

We engage with select architects to collaborate on a design and vision to bring the venue to life. This includes thoughtful creative reasoning for building size and type along with exterior and interior layouts that ensure a world-class venue in the front and back of the house. The venue should tell a story so, utilizing the information sourced and ideas created, our design and construction team lead all aspects of the construction process including costs, timelines, and workflow.

• Identify Cultural & Music Design Influence
• Interior & Exterior Fit Out & Visioning
• Parking Strategy
• Wayfinding Coordination
• Construction Oversight
• Project Management

We collaborate with select partners to craft a compelling narrative for the venue, drawing on local history, key insights, and engaging storytelling. This process positions the brand as a cornerstone of the city. The brand’s development shapes a cohesive storyline that extends from the name and logo to owned media to venue collateral.

• Brand Strategy Development
• Naming
• Visual & Verbal Identity
• Art Direction
• Digital & Printed Collateral
• Wayfinding Design
• Website Design
• Merchandise
• Owned Platforms Strategy & Design

We determine venue capacity, competitive set, venue production requirements, promoter economics & exclusives to create a returns analysis. This determines the operational underwriting, potential project economics, and establishes project viability.

• Financial Analysis
• Deal Structures
• Community Relations
• Entitlements
• Project Management
• Pre-opening Planning
• Monthly Reporting
• Tenant Assistance
• Operational Assistance

We create and curate food and beverage offerings within the music venue, as well as the spaces surrounding it, that resonate with your guests. We use our relationships with various restaurateurs and retailers across the country to curate 365 F&B within the venue walls as well as the adjacent operations that affect the overall quality and curation of the ‘district.’

• Vendor Partnerships
• Third-Party Relationship Management
• Menu Development

By placemaking and creating a cultural campus, we complement our music programming and touring by curating and operating community events such as farmers markets, yoga classes, community organization fundraisers, community events and private rentals.

• Dinner Series
• Cocktail Events
• Artist Programs
• Farmers Markets
• Concerts
• Festivals
• Health + Wellness
• Seasonal events

We conduct our operations with a hospitality-first mindset, holding the venue and employees to the highest standards across all functions by utilizing operational IP. This includes job creation, community support, and operational efficiencies.

• Food & Beverage Management
• Daily Operations
• Management Training
• Booking + Calendar Curation
• Budgeting + Reporting