In a few weeks, this site will be Pacific Electric, a new 750-capacity music venue that Lovett and his venue-developer firm TVG Hospitality have been converting for six years. It’s a small but ambitious entry into a Los Angeles venue landscape that’s recovering from fire and economic woes, yet has also seen several jolts of life recently.
Pacific Electric is a new flagship for the team at TVG, which has become an independent-scene force in the U.S. and U.K. over the last decade. Beyond his band, this project plants Lovett’s flag as an L.A. live music entrepreneur too.
“I’ve never had such a significant moment around a venue launch,” Lovett said in the soon-to-be dressing room at Pacific Electric. “It’s the seventh venue we’ve done, but it has never coincided with such an important creative moment with the band. I have to be very disciplined right now.”
Mumford & Sons led the 2010s folk revival that minted a generation of plaintive, earnest singer-songwriter acts atop the charts. While their genre peers’ fates have varied, Mumford & Sons remained perennial arena and festival headliners, with an ambitious midcareer streak in the studio. As pop culture’s tastes shifted, and his band moved around New York and the U.K., Lovett returned to his show-producing roots in 2016 to build the 320-capacity nightclub Omeara in London.
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