Ben Lovett‘s venue management firm tvg is opening its first venue in Los Angeles, unveiling plans today for the Pacific Electric, a 750-capacity open room in the city’s Chinatown neighborhood.

Located next to popular restaurant Majordomo, the venue is set in an old warehouse that was previously owned by Wasserman Music executive and booking agent Tom Windish. Its name is a nod to the trolley system that once crisscrossed downtown LA and beyond.

“For the last 10 years, I’ve kind of been obsessed with venues and the role that venues have in artists stories,” Lovett tells Billboard. “Everything from the air that you’re breathing, to the floor that you’re standing on that really matters. It’s not just a happenstance — it makes the show and for a lot of people the room can be so good that it can bring out transcendental performances.”

Read the full article: https://www.billboard.com/pro/ben-lovett-tvg-pacific-electric-new-venue-los-angeles/